Well, mini-viral anyway.
1) Don’t feed the trolls . . . but maybe poke them a little.
So trolls suck and generally I am very much against feeding them. But. . . a few arguing trolls can really up your comment numbers. I’ll admit that I argued with a few of them to make them keep commenting and fuel the fire a bit.
NOTE: Don’t do this if the horrible comments trolls make bother you. You will just get sucked in to an argument you won’t win. Seriously, you won’t win. Trolls just move on to another comment or part of your statement if they get backed in to a corner. It isn’t legitimate conversation or conflict.
2) Decide on a comment strategy asap.
Comments are going to start pouring in fairly quickly, so you need to decide how you are going to handle them. It became pretty clear to me that babysitting the comment section was just not going to be an option. I decided to delete violent comments (yes, violence over introverts), but not remove the insults various comments were slinging at each other. I edited my strategy just a bit when a commenter used “retard.” Totally unacceptable on my blog. This laissez-faire attitude might not work for you – especially you have a brand or image you are tying to protect/grow. Try to make your decision early so you remain consistent.
3) Be prepared to be saying a whole lot more than you thought.
I wrote a silly little blog post about introverts that was humorous and – frankly – not very original. I never expected it to take off the way if did. I was very surprised by the depth people could read into my post. All of a sudden a large group of strangers decided they knew all about me and my intentions from that one post. It was a little odd, to say the least. I’m not saying this is necessarily good or bad . . . just be prepared.
4) Don’t change your focus, but do think about what you are putting out there.
This especially came up since I’m dealing with a personal blog.
Okay, so my blog is personal and it is probably always going to be personal. I’m not expecting 2 million readers to stay-on long-term, so I wasn’t going to cater to their interests (although obviously you would want to do that if you are blogging for another reason). I did want to consider what I had scheduled to post during the peak. I made the decision to move a couple of more personal posts. Now, you could argue that I’m putting all of this out there for public consumption anyway – which is true, but that doesn’t mean I shouldn’t be smart about it. My stats were very likely to plummet to a more reasonable number and I adjusted my posts accordingly.
5) Enjoy the ride.
Let’s face it; your popular post probably isn’t going to make you a blogging legend. Remember to enjoy it through all the crazy. I bragged as much as possible on my personal facebook (much to the annoyance of people reading, I’m sure). This probably won’t happen again. When a local radio station talked about my post without knowing a local wrote it? Awesome. I inflicted that brag on my coworkers.
Even if it is stressful, even if you are dealing with trolls, even if you are getting a lost of nasty . . . it is pretty amazing. Something you wrote touched a lot of people. Enjoy it.